Groupe La Centrale

Identité visuelle

Refonte d’identité visuelle de Groupe La Centrale. En 2020, le leader français des contenus auto, moto et bateau dans le domaine de la petite annonce et de l’éditorial, Carboat Media, se recentre sur le marché de l’automobile. Il devient « Groupe La Centrale » en capitalisant sur la marque phare du groupe « La Centrale ».

Le symbole

Le « Focus » qui représente le média, le digital, la data et la précision. C’est à travers ce « prisme » que le groupe s’illustre dans les différents domaines d’expertise. Le cadre reprend les couleurs de ses quatre marques phares : La Centrale, MaVoitureCash, Promoneuve et Caradisiac.

Crédits :
Client : Groupe La Centrale

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